A funnel is a path from free to paid. Before building any page, the steps on that path need names and prices. This lesson settles them in two days.
Three rungs minimum
A free lead magnet, a low-price tripwire, and a core offer. Each solves a piece of the same problem for the same person.
Same customer same problem
If the lead magnet attracts a different person from the core offer’s buyer, the funnel leaks at every step. The ladder sheet checks alignment.
Prices from the ladder
Tripwire in the low tens of dollars, core offer in the low hundreds, as a starting hypothesis. Recorded now, revised after launch.
If a task in this week runs over, cut scope rather than time; a simpler funnel that is live beats a complete one that is not.
Keep a running list of improvements you notice but do not make; they are next month’s work, not this week’s.
Action Step
Complete the offer ladder sheet with three rungs, one customer, and starting prices.
This lesson is educational content for founders and operators. It is general information, not professional advice for your specific company. Adapt every framework to your own situation and consult a qualified professional where a decision carries legal, financial, or tax consequences.