A five-page funnel is opt-in, thank-you, tripwire, sales page, and order confirmation. This lesson shows how they connect and what normal conversion looks like at each step.
The path
Visitor opts in, gets the free item and sees the tripwire, buys or skips, then meets the core offer by email or on the confirmation page. Each page hands to the next.
Benchmark ranges
Dedicated opt-in pages commonly convert in the range from the teens into the thirties in percent; tripwire pages commonly convert a small single-digit share of new leads; core sales pages vary widely by price. Your numbers are compared with ranges, not targets.
Where to fix first
The step furthest below its range is the first fix. The anatomy sheet records each step’s rate.
Keep scope small and finish it this weekend; a completed simple version beats an unfinished thorough one.
Action Step
Draw your funnel on the anatomy sheet and write the benchmark range beside each page.
This lesson is educational content for founders and operators. It is general information, not professional advice for your specific company. Adapt every framework to your own situation and consult a qualified professional where a decision carries legal, financial, or tax consequences.