All marketing reduces to three jobs: reaching people who might buy, capturing a way to keep talking to them, and converting them into customers. This lesson introduces the frame the whole course uses.
Reach
Getting your message in front of the right people through search, content, social, paid, or partners. Reach without capture is rented attention.
Capture
Turning attention into an email address or a follow you control. The lead magnet and opt-in page are the capture mechanism.
Convert
Moving captured leads to a purchase through email, sales pages, and offers. Most businesses under-invest here and over-invest in reach.
Keep the plan to one page even when it feels thin; the discipline of choosing is the point.
Revisit this channel’s section of the plan at the ninety-day review and record what actually happened next to what you expected.
Action Step
Map every marketing activity you currently do to reach, capture, or convert on the framework sheet and note which stage is thinnest.
This lesson is educational content for founders and operators. It is general information, not professional advice for your specific company. Adapt every framework to your own situation and consult a qualified professional where a decision carries legal, financial, or tax consequences.