The course content for the Digital Marketing Foundations Course. It explains how marketing actually works in three stages, walks the six channels every online business runs on with a module pair each, gives benchmarks so you know what normal looks like, and ends with the one-page marketing plan that decides where your first hundred hours go and the ninety-day checklist to execute it. For owners who need a clear foundation before spending time or money on any single channel. No results are promised; benchmarks are ranges, not guarantees.

Modules

How Marketing Actually Works

Lessons

• Reach Capture Convert Preview
• The Customer and the Offer Before the Channel
• The Six Channels at a Glance

Search and Email

Lessons

• Search: Being Found When They Look
• Email: The Channel You Own
• Search and Email Working Together

Content and Social

Lessons

• Content: The Engine Behind Every Channel
• Social: Distribution Not Destination
• Content and Social Working Together

Paid and Partnerships

Lessons

• Paid: Buying Speed Carefully
• Partnerships: Borrowing Trust
• Paid and Partnerships Working Together

Benchmarks and the One-Page Plan

Lessons

• What Normal Looks Like: Reach and Capture Benchmarks
• Convert Benchmarks and Email Numbers
• The One-Page Marketing Plan

The 90-Day Checklist

Lessons

• Days 1 to 30: Foundations Live
• Days 31 to 60: Channels Running
• Days 61 to 90: Review and Decide