The course content for the Online Traffic Playbook. It ranks ten traffic sources on cost, speed, and durability so you can choose the right two for your stage, gives each a thirty-day test plan and landing page brief, and sets up the Friday tracking sheet and the scaling rules that decide what gets more time and money. Built for owners of digital offers who need a repeatable way to choose and test traffic rather than chasing every platform. No traffic volumes or results are promised.

Modules

Ranking the Ten Sources

Lessons

• The Three Axes: Cost Speed and Durability Preview
• The Ten Sources and Where They Sit
• Choosing Your First Two Sources

Search and Content Sources

Lessons

• Organic Search: The 30-Day Test Plan
• Content and Blog: The 30-Day Test Plan
• Landing Page for Search and Content Traffic

Email and Partnership Sources

Lessons

• Email List: Turning Subscribers Into Traffic
• Partnerships and Joint Promotions
• Landing Page for Referred and Email Traffic

Social and Community Sources

Lessons

• Social Organic: A Realistic 30-Day Test
• Communities and Forums
• Video and Podcast Guesting

Paid and Marketplace Sources

Lessons

• Paid Social: The 30-Day Test
• Paid Search and Marketplaces
• Landing Pages for Paid Traffic

Tracking Reviewing and Scaling

Lessons

• The Friday Tracking Sheet
• The Thirty-Day Review
• Scaling Rules