The course content for the Paid Ads Course. Six modules cover the math you need before spending a dollar, setting up accounts and tracking properly, building a lead-magnet campaign with decision rules, adding a retargeting layer, four repeatable ad formulas, and Google Search plus the weekly report that tells you what to scale, fix, or stop. Written for owners of digital offers running their own ads on a small budget. Method only; no ad results are promised, and platform interfaces change, so treat click paths as approximate.

Modules

The Five Numbers Before You Spend

Lessons

• Why Ads Fail Before They Run Preview
• Working Out the Cost-Per-Lead Ceiling
• Budgets Tests and the Decision Rules

Account and Pixel Setup

Lessons

• Business Manager and Account Structure
• Installing the Pixel and Conversion Tracking
• Audiences Built From Your Own Data

The Lead-Magnet Campaign

Lessons

• Campaign Structure for a Lead Magnet
• Landing Page and Opt-In Requirements
• Reading the First Week and Applying the Rules

The Retargeting Layer

Lessons

• Why Retargeting Comes Second
• Building the Retargeting Campaign
• Retargeting Across the Funnel

Four Ad Formulas

Lessons

• Formula One: Problem Agitate Solve
• Formulas Two and Three: Curiosity and Proof
• Formula Four: Direct Offer and Creative Testing

Google Search and Weekly Reporting

Lessons

• Google Search Campaign Basics
• Search Budgets Bids and Match Types
• The Weekly Ads Report