Pricing Framework
A practical framework for setting the price of a product or service using cost, value and market references, with a worksheet.
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What's inside
- The 3 price anchors: floor, market and value
- A cost floor calculator
- A market reference table
- How to choose and test a price
- Common pricing mistakes
This is for you if
You are guessing your price
You suspect you are charging too little
You want a reasoned price you can explain to a customer
It's a working document, not a shortcut: you get out of it what you put into it.
Questions
How do I get it?
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Is it really free?
Yes. No payment details are asked for.
Is this a certification?
No. There are no certificates, credentials or licences anywhere on EntrepreneurZenHub — just methods and tools you apply yourself.
Can I print it?
Yes. It's formatted for US Letter and prints fine on A4.
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This is an educational resource, not legal, tax, financial or investment advice. Results depend on your own work, market and circumstances; nothing here promises income or outcomes.