Free templates, playbooks, frameworks, systems and tools
Practical PDFs for starting and running an online business. Pick one, enter your email and download it straight away.
Templates
1-Page Business Plan
A fill-in template that gets your offer, customer, pricing, channels and first 90 days onto a single page.
90-Day Launch Calendar
A 13-week calendar template that breaks a product or service launch into weekly build, audience and sales tasks.
Sales Page Copy Template
A section-by-section sales page template with prompts, so you can write a clear offer page without starting from scratch.
Playbooks
First 10 Customers Playbook
A step-by-step playbook for finding, talking to and serving your first ten customers by hand, before you scale anything.
Side Hustle Weekend Playbook
A four-weekend plan for starting a side hustle around a full-time job: pick, prepare, publish and pitch.
Email List Starter Playbook
A plain-English playbook for starting an email list from zero: the lead magnet, the sign-up page, the welcome emails and a weekly habit.
EntrepreneurZen Funnel Builders Guide
Free guide
Frameworks
Idea Validation Framework
A five-test framework and scorecard for checking whether a business idea is worth building before you invest serious time or money.
Pricing Framework
A practical framework for setting the price of a product or service using cost, value and market references, with a worksheet.
Niche Selection Framework
A framework for narrowing "everyone" down to a specific, reachable customer group you can build an offer for.
Offer Ladder Blueprint
Free download
Systems
AI System Optimization
A practical system for auditing how you use AI tools in your business, choosing what to automate, and keeping quality and privacy under control.
Weekly CEO Review System
A repeatable 45-minute weekly review for solo founders: numbers, wins, problems and next week's three priorities.
Monthly Money Routine
A one-hour monthly routine for small business owners to track income, expenses, cash and taxes set aside, without accounting jargon.
Tools
Founder Task Audit
A worksheet tool that lists every task, who does it and how long it takes, then sorts each one into keep, tighten, automate, consolidate, cut or hand over.
Startup Cost Calculator
A fill-in calculator worksheet for estimating one-time startup costs, monthly running costs and the cash cushion you need.
Break-Even Calculator
A worksheet tool to calculate how many sales you need each month to cover your costs, with a worked example and what-if scenarios.
Online Income Streams Map
Free download