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Start Your Business
How to Start a Business$97Go from an idea to a registered, operating business with a tested offer, clean books and a plan for finding your first customers. How to Become an Entrepreneur$97Build the skills, habits and decision-making process of an entrepreneur, then make a realistic plan for moving from employee or student to… How to Write a Business Plan$97Write a clear, practical business plan, from the executive summary to the financial projections, that you can use to make decisions and… How to Create a Business Model$97Design how your business creates, delivers and captures value, then test the riskiest parts of the model before you commit time and money. Online Business Ideas$97Explore the main types of online business, match them to your skills and resources, and test one idea with a small, practical experiment.
E-Commerce
How to Start an Ecommerce Business$97Plan, build and launch an online store: choosing products, setting up your platform, payments, shipping, legal pages and the first… How to Start a Dropshipping Business$97Understand how dropshipping really works, choose reliable suppliers and products, build a trustworthy store and handle the customer service… Amazon Seller Masterclass$97Learn how selling on Amazon actually works: account setup, product research, sourcing, listings, fulfilment, advertising basics and staying… Ecommerce Business Models Guide$37Seven e-commerce models with real margins and startup costs, plus a decision tree to pick yours.
Marketplace Sellers
Amazon Seller/FBA Policy Compliance Audit$37A scored self-audit across the four areas Amazon actually suspends accounts over. Etsy Seller Policy Compliance Audit$37A scored self-audit across the five areas Etsy actually deactivates shops over. Walmart Marketplace Seller Policy Compliance Audit$37A scored self-audit across the five areas Walmart Marketplace actually suspends sellers over. Printables Shop-in-a-Box$2,497An Etsy printables shop with 50 products ready to list.
Funnels & Launch
Funnel Training Crash Course$27Build a working five-page sales funnel this weekend — page templates, copy formulas and the exact order to connect them. Launch Strategies Playbook$37Four launch models, the 21-day timeline, the eight-email open-cart sequence and the post-launch review. Zen Funnel Launch Buildfrom $197One complete opt-in or sales funnel built in your account: pages, emails, checkout. Zen Funnel Care$197Monthly funnel edits, split tests and a performance report.
Run & Grow
Entrepreneur Revenue-Generating Activities$97Separate revenue-generating work from busywork: identify the activities that lead to sales, protect weekly time for them, run respectful… The Solo Founder’s Operating System$37A calm, repeatable weekly system for running a one-person business — planning, doing, selling and recovering without burning out. The Lean Offer Validation Handbook$27How to test whether people will actually pay for your offer — quickly, cheaply and honestly — before you spend months building it. Business Model Advisor Engagement$1,997A four-week engagement that audits your current model, prices the alternatives and hands you a written recommendation with the numbers. Entrepreneur Consulting Engagement$4,997An eight-week consulting engagement across offer, funnel, traffic and operations — the full EntrepreneurZen method applied to one business.
Start a Side Hustle
Side Hustle Starter$97Pick, test and launch a side hustle that fits around a full-time job: a realistic time budget, low-cost demand tests, a simple first offer,… Side Income Launch Kit$27A practical toolkit to take your income idea from concept to your first dollar. New Income Stream Idea GeneratorA free, guided tool to help you identify realistic income diversification ideas based on your skills, time, and goals. Online Income Streams MapThe 12 ways people actually make money online — ranked by startup cost, time to first dollar and weekly hours — plus a fit worksheet that picks yours. The Founder’s Focus Protocol$17A practical, step-by-step method for protecting deep work, cutting distraction and finishing what matters most in your business.
Freelance & Skills
Fiverr Freelancing$97Set up, price and run a professional freelance service on Fiverr: choosing a niche, writing gigs that convert, delivering well and building… The High-Income Skill Blueprint$297How to pick, build, and sell a skill that pays like a business — a 27-page workbook with a worksheet after every chapter. High Ticket Masteryfrom $497You have an offer (or nearly) and need the system around it Personal Branding$97Define what you want to be known for and communicate it consistently: positioning, story, online profiles, content, visibility and…
Sell Online
Template Sales Starter Packfrom $7Pick, package, price and sell your first ten digital templates. Brand Kit Builder$37Build a complete one-page brand kit in an afternoon: positioning, voice, colour, type and the asset checklist. Amazon Seller Masterclass$97Learn how selling on Amazon actually works: account setup, product research, sourcing, listings, fulfilment, advertising basics and staying… Etsy Seller Policy Compliance Audit$37A scored self-audit across the five areas Etsy actually deactivates shops over.
Content Side Hustles
How to Start a Blog$97Plan, build and grow a blog: choosing a focus, setting up WordPress, writing posts people want to read, basic SEO, promotion and… YouTube Marketing$97Build a YouTube channel that helps your business: planning a channel around search and audience needs, producing watchable videos,… TikTok Marketing$97Use TikTok to reach new customers: setting up a business presence, understanding the For You feed, creating short videos that hold… How to Start Influencer Marketing$97Plan and run your first influencer marketing campaigns: setting goals, finding the right creators, agreeing fair terms, staying compliant…
Plan Your Income Streams
Income Diversification Roadmapfrom $27A structured planning framework to build and sequence more than one income stream without burning out. Online Income Streams MapThe 12 ways people actually make money online — ranked by startup cost, time to first dollar and weekly hours — plus a fit worksheet that picks yours. The Founder’s Money Map$27A plain-language system for understanding, organizing and managing the money in a small or early-stage business.
Digital Products
Template Sales Starter Packfrom $7Pick, package, price and sell your first ten digital templates. The Offer Stack Playbook$27Building a five-rung ladder customers climb on their own — the rungs defined, the pricing logic, and three complete stacks worked through. Offer Ladder Blueprint$5,000You're starting or restarting an online business and want a decision, not a reading list Printables Shop-in-a-Box$2,497An Etsy printables shop with 50 products ready to list.
Affiliate Income
Affiliate Marketing$97Learn how affiliate marketing works, choose a niche and programmes you can recommend honestly, create useful content and disclose… Affiliate Training Quickstart$27Earn your first affiliate commission in 30 days without a big audience. How to Start a Blog$97Plan, build and grow a blog: choosing a focus, setting up WordPress, writing posts people want to read, basic SEO, promotion and… Landing Page Optimization$97Design and improve landing pages that turn visitors into leads and customers: message match, clear offers, persuasive structure, trust…
Evergreen Traffic
On-Page SEO$97Optimise individual pages so search engines understand them and searchers choose them: intent, keywords, titles, headings, content quality,… Advanced SEO$97Go beyond the basics: technical audits, site architecture, crawl and index management, structured data, topical authority, ethical link… YouTube Marketing$97Build a YouTube channel that helps your business: planning a channel around search and audience needs, producing watchable videos,… Online Traffic Playbook$197Ten traffic sources ranked by cost, speed and durability, with a 30-day test plan for each.
Start Here
Ways to Make Money Online$97A grounded, scam-aware tour of legitimate ways people earn online, with a framework for choosing one, getting started safely and building it steadily. Online Business Ideas$97Explore the main types of online business, match them to your skills and resources, and test one idea with a small, practical experiment. Online Income Streams MapThe 12 ways people actually make money online — ranked by startup cost, time to first dollar and weekly hours — plus a fit worksheet that picks yours. New Income Stream Idea GeneratorA free, guided tool to help you identify realistic income diversification ideas based on your skills, time, and goals.
Offers & Funnels
Funnel Training Crash Course$27Build a working five-page sales funnel this weekend — page templates, copy formulas and the exact order to connect them. Offer Ladder Blueprint$5,000You're starting or restarting an online business and want a decision, not a reading list The Offer Stack Playbook$27Building a five-rung ladder customers climb on their own — the rungs defined, the pricing logic, and three complete stacks worked through. EntrepreneurZen Funnel Builders GuideChoose a funnel builder in one sitting: four tool categories, seven deciding questions and a side-by-side of the main options. Funnel Builders Club$47A new funnel page template and a live funnel teardown every month, plus the template library and a members' Q&A.
Traffic & Ads
Digital Marketing Foundations Course$297The six channels every online business runs on and the one-page plan that decides where your first 100 hours go. Online Traffic Playbook$197Ten traffic sources ranked by cost, speed and durability, with a 30-day test plan for each. Paid Ads Course$297Run profitable Meta and Google ads for a digital offer — the math, the campaigns, the creative and the scaling rules. Ad Advisor — How-To Guide + Ebook$75A 28-page working guide for solo founders on spending money on ads without wasting it. Landing Page Optimization$97Design and improve landing pages that turn visitors into leads and customers: message match, clear offers, persuasive structure, trust…
Social & Content
TikTok Marketing$97Use TikTok to reach new customers: setting up a business presence, understanding the For You feed, creating short videos that hold… YouTube Marketing$97Build a YouTube channel that helps your business: planning a channel around search and audience needs, producing watchable videos,… Marketing Strategies to Go Viral$97Understand why some content spreads, design ideas with a higher chance of being shared and build a repeatable system for testing, so you… How to Start Influencer Marketing$97Plan and run your first influencer marketing campaigns: setting goals, finding the right creators, agreeing fair terms, staying compliant… Personal Branding$97Define what you want to be known for and communicate it consistently: positioning, story, online profiles, content, visibility and…
Done-With-You
Online Traffic Advising (Done-With-You)$2,497Six weeks of done-with-you traffic setup: two sources chosen, built and tested with you, with the tracking sheet running by week six. Zen Funnel Launch Buildfrom $197One complete opt-in or sales funnel built in your account: pages, emails, checkout. Zen Funnel Care$197Monthly funnel edits, split tests and a performance report.

Modules 03–12: CEO Operating System — Complete Lesson Content

CEO Operating System • Modules 03-12Lesson Content IndexAll remaining modules in the CEO Operating System course. Module 03 — Up Front Contract (UFC) Most business failures are caused by misaligned expectations — not bad markets. The UFC documents the 5-component...

Module 01: The CEO Operating System — Welcome & Overview

The CEO Operating System • Module 01Welcome to the CEO Operating SystemWhy most entrepreneurs are trapped — and the operating system to escape. Duration8-10 minutesFormatVideo + AssignmentToolNone (intro module)PrerequisiteNone The Question Most Business Owners...
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